WigWag Chocolate

The bar was discontinued by Mackintosh’s Canadian arm in the early 80s

Written by CH staff — Posted August 9, 2026
JOAD HENRY/FLICKR [CC BY-ND 2.0 - NODERIVS 2.0 GENERIC]

“Three hands high” and made with chewy Mackintosh’s caramel, the WigWag chocolate bar may have been popular, but it wasn’t exactly one of a kind. The United Kingdom had Cadbury’s Curly Wurly and the United States had the Marathon bar, which were also braided caramel covered in milk chocolate. Still, Canada’s WigWag was trademarked in 1972 and marketed to sugar-seeking kids as lasting a “lo-o-ong time.”

Alas, not that long. The bar was discontinued by Mackintosh’s Canadian arm in the early ’80s, as was the Marathon bar south of the border. For those craving a taste of sweet twisted nostalgia, the Curly Wurly remains the closest fix, often found at specialty candy stores here and still hugely popular in the U.K. Just something to chew on.

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This article was published in the Autumn 2026 issue of Canada's History magazine as "Twisted Tale."

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