There's an old saying — don't judge a book by its cover.
However, the truth is — in the magazine world — the cover matters. And behind the scenes, a lot of thought goes into picking the cover for Canada's History.
Our covers generally feature one main story and image, with other stories promoted across the top or bottom of the page.
It all starts with a conversation about which stories might make good "cover stories."
Much depends on the art that is available. Sometimes, an award-winning article, by its very nature, might have rather mundane photos or illustrations. And sometimes, articles such as photo essays are driven by the art, and would make fantastic covers.
Eventually, art director Michel Groleau heads to the "kitchen" to start something brewing.
He then comes back with several options for covers, and the debate begins.
The cover choices are narrowed, until finally we pick a design. Then the tweaking begins — trying different headline and sub-headline combinations, different colour schemes, etc., until voilà!
Well, now we want to let you join the conversation.
Starting with the December-January issue, we will post on our website sample cover "contenders" that we ourselves are debating.
Cast your vote for the cover you prefer. I can't guarantee it will be the one we choose, but we do cherish your feedback.