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Cover stories

There's an old saying — don't judge a book by its cover.

However, the truth is — in the magazine world — the cover matters. And behind the scenes, a lot of thought goes into picking the cover for Canada's History.

Our covers generally feature one main story and image, with other stories promoted across the top or bottom of the page.

It all starts with a conversation about which stories might make good  "cover stories."

Much depends on the art that is available. Sometimes, an award-winning article, by its very nature, might have rather mundane photos or illustrations. And sometimes, articles such as photo essays are driven by the art, and would make fantastic covers.

Eventually, art director Michel Groleau heads to the "kitchen" to start something brewing.

He then comes back with several options for covers, and the debate begins.

The cover choices are narrowed, until finally we pick a design. Then the tweaking begins — trying different headline and sub-headline combinations, different colour schemes, etc., until voilà!

Well, now we want to let you join the conversation.

Starting with the December-January issue, we will post on our website sample cover "contenders" that we ourselves are debating.

Cast your vote for the cover you prefer. I can't guarantee it will be the one we choose, but we do cherish your feedback.

Posted: 27/09/2010 10:50:14 AM by Mark Reid | with 6 comments


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Did anyone else watch the local news when the reporter asked people about Vimy Ridge? “Huh”? “What?” It was a disgrace to see that virutally no one knew anything about it. Trust me, it is not because of our education system. Vimy Ridge is an important part of the Grade 10 study of Canadian sovereignty. Though is it really surprising in today’s world that people know so little about things that happen outside their “bubble”? If you read the book ‘Generation Me’, you will know what I mean. The attitude that “if it does not directly affect me, its not a big deal” is in my opinion, one of society’s biggest problems.
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Qhia koj ua kwv paub tej yam koj sau ntawd, Hmoob los xub nyob ua ntej thaib nyob lawm, Hais txog sab qaum teb no, Hmoob nyob thaum tsis tau muaj neeg nyob los lawm, Qhia koj ua kwv mus tshawb daim Map qub qub thaum lawd tseem kos tus duab neeg rau los saib koj thiaj paub tias hmoob los thaib leej twg xub nyob, Lub caij ntawd cov Map kuv hais no, Yog thaj chaw twg haiv neej twg nyob lawd yuav tsum ua tus duab haiv neeg ntawd rau ntawm daim Map kiagVam tias koj ua kwv yuav to tau li kuv hais noUa tsaug qhov koj xav paub txog hmoob lub neej
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a word about the war even after service in the home army during the Second War. He started to talk once I came around after joining Army Cadets (he died just before I joined the reserve army) but never about the first war, just the second.Years ago I became interested in military history and found a link to my present Regiment and the Battalion he was in in the 1914-1919.Both of our Regiments were part of the same Brigade/Division as my Regiments predecessors were the 31st Infantry Battalion CEF.During the battle of Vimy my regiment crossed no mans land to their first objective and once there dug in while the 27th Battalion passes by and took the lead to their objective to our front.While visiting Vimy I was able to locate where our two battalions ( as part of 2nd Div)) were positioned and walked the ground my Grandfather fought to his objective (the town of Thelus) The distance was about a mile but in 1917 it took 4 days and hundreds of lives.There is a small cemetery, small by WWI standards, that is one of the least visited, because it is off the beaten path {at Google Earth 50 (degrees) 21’ 4.42” N, and 24 (degrees) 47’ 17.28” E} that contains the remains of 31st and 27th Battalion soldiers, named and unknown, that is in eye view of Thelus.The monument is at 50(Deg)22’ 46.95”N and 2(Deg)46’ 23.17”If any get there look it up.The monument was in very rough shape and many of the names ( of those with no known grave) engraved had been weathered off. The restoration was greatly needed for sure.Glad they did.Promptly at 5:30 a.m. on a wet Easter Monday 90 years ago, 27,000 Canadian soldiers in four divisions climbed out of their trenches on a low but long ridge that would become synonymous with Canadian history and military pride. Vimy Ridge would become the first significant military reversal of the war and the beginning of the end for the German forces in France.At 9:10 a.m. as part of the 6th Brigade (the Iron Sixth), Canadian Second Division, more than 1,000 soldiers from the 31st Infantry Battalion, Canadian Expeditionary Force, (predecessors to the South Alberta Light Horse) crossedno man’s land into a hail of German bullets. Often leaning forward, as if walking against a fierce blowing snow storm, (many waiting for that bullet with their name on it), these brave men took the ridge that French and British troops had failed to take earlier in the war at a cost of more than 100,000 French lives.Some 3,598 Canadians over the next four days (April 9 to 12) would never see home again, and another 7,104 would be wounded including a large number of 31st Battalion soldiers, some from Medicine Hat. By the war’s end in 1918, two Teel boys from Medicine Hat, both of whom served with the 31st Battalion, would have their names engraved on the Riverside Veterans Memorial Park monument along with several others from that war.King Edward VIII unveiled the magnificent Vimy monument erected on the highest feature of the ridge on land granted to Canada on July 26, 1936. Engraved on the monument are the names of 16,000 Canadians killed inthe First World War that have no known graves. Amongst them is the name of the Unknown Soldier now resting in the tomb of the Unknown Soldier in Ottawa.After 70 years of neglect and degradation by the elements of time and weather, the Canadian government undertook a restoration program ending with the rededication of this huge memorial Monday to mark the 90th year of the battle. In attendance on Monday were members of the South Alberta Light Horse, a regiment that proudly bears the Battle Honour “Vimy, 1917” along with 22 other first war battle honours from its total historic register of 39.The regiment, having served this country and city as “Citizen Soldiers” from 1885, First World War, Second World War, and Afghanistan in 2006 is proud to be part of this 90th anniversary that established Canada as a country on the world stage. The sacrifice they made in that battle, made us what we are today. Jim Ogston, Master Warrant OfficerSouth Alberta Light HorseMuseum curator, Medicine Hat
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Now that is some exciting news! How fun is that? Beautiful putcire, and I think you're right, that's your FIRST magazine cover. Many more to come I'm sure. Congratulations, I'm grinning ear-to-ear!
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